"We asked Buttery to bring Western’s new brand identity to life through a series of videos that would stay relevant for years to come. At the same time, we wanted to stay true to the roots our alumni, students, faculty, and staff have embraced for generations. Higher-ed marketing is a complex enterprise, involving numerous stakeholders with conflicting ideas. Buttery navigated the project with confidence, grace, and professionalism—from interactions with our featured students to countless review sessions with our marketing team. The result exceeded everyone’s expectations and set a new high standard for Western’s marketing campaigns."