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photography | video | writing | digital | design
The Ask: Evolve Killington’s flagship 4241’ Magazine from print to online, without compromising the design, photography and editorial style the publication is known for. Look beyond the run-of-the-mill blog and develop a robust, interactive storytelling experience.
Opportunity: Killington's site went live in October 2021. In addition to developing the initial creative behind the project and designing the site, Buttery manages its day-to-day editorial operations and produces each and every story A-Z. The new platform has allowed us to expand the reach of the resort's storytelling efforts while maintaining our honest, editorial style—long a staple of Killington’s marketing strategy—while bringing interactivity and a multimedia lens to each project.
Opportunity: Killington's site went live in October 2021. In addition to developing the initial creative behind the project and designing the site, Buttery manages its day-to-day editorial operations and produces each and every story A-Z. The new platform has allowed us to expand the reach of the resort's storytelling efforts while maintaining our honest, editorial style—long a staple of Killington’s marketing strategy—while bringing interactivity and a multimedia lens to each project.
Opportunity: Killington's site went live in October 2021. In addition to developing the initial creative behind the project and designing the site, Buttery manages its day-to-day editorial operations and produces each and every story A-Z. The new platform has allowed us to expand the reach of the resort's storytelling efforts while maintaining our honest, editorial style—long a staple of Killington’s marketing strategy—while bringing interactivity and a multimedia lens to each project.
Opportunity: Killington's site went live in October 2021. In addition to developing the initial creative behind the project and designing the site, Buttery manages its day-to-day editorial operations and produces each and every story A-Z. The new platform has allowed us to expand the reach of the resort's storytelling efforts while maintaining our honest, editorial style—long a staple of Killington’s marketing strategy—while bringing interactivity and a multimedia lens to each project.
Opportunity: Killington's site went live in October 2021. In addition to developing the initial creative behind the project and designing the site, Buttery manages its day-to-day editorial operations and produces each and every story A-Z. The new platform has allowed us to expand the reach of the resort's storytelling efforts while maintaining our honest, editorial style—long a staple of Killington’s marketing strategy—while bringing interactivity and a multimedia lens to each project.
Opportunity: Killington's site went live in October 2021. In addition to developing the initial creative behind the project and designing the site, Buttery manages its day-to-day editorial operations and produces each and every story A-Z. The new platform has allowed us to expand the reach of the resort's storytelling efforts while maintaining our honest, editorial style—long a staple of Killington’s marketing strategy—while bringing interactivity and a multimedia lens to each project.
Creating this new storytelling portal for Killington is the culmination of a 10-year partnership. While the media landscape has changed significantly over the last decade, at Buttery we believe storytelling is timeless and essential to communicate "why" people should visit Killington—and even consider making a life there.