print | digital | photography | video | copywriting
THE ASK: Jay Peak partnered with Buttery to bring a fresh set of eyes to the brand. Together, they’ve refreshed Jay’s voice through updated copywriting, design, photography, and community-driven video projects capturing the mountain’s energy. It’s a collaboration built on creativity and a shared love for the Northeast Kingdom.
Buttery has a long track record of elevating Jay Peak’s brand with thoughtful, high-impact creative. Their work captures the resort’s personality with energy and a sharp visual eye helping Jay Peak stand out in a crowded market while still feeling true to its core. From storytelling to strategy, Buttery consistently delivers work that’s smart, engaging, and deeply connected to what makes Jay Peak special.
Buttery has a long track record of elevating Jay Peak’s brand with thoughtful, high-impact creative. Their work captures the resort’s personality with energy and a sharp visual eye helping Jay Peak stand out in a crowded market while still feeling true to its core. From storytelling to strategy, Buttery consistently delivers work that’s smart, engaging, and deeply connected to what makes Jay Peak special.
Buttery has a long track record of elevating Jay Peak’s brand with thoughtful, high-impact creative. Their work captures the resort’s personality with energy and a sharp visual eye helping Jay Peak stand out in a crowded market while still feeling true to its core. From storytelling to strategy, Buttery consistently delivers work that’s smart, engaging, and deeply connected to what makes Jay Peak special.
Buttery has a long track record of elevating Jay Peak’s brand with thoughtful, high-impact creative. Their work captures the resort’s personality with energy and a sharp visual eye helping Jay Peak stand out in a crowded market while still feeling true to its core. From storytelling to strategy, Buttery consistently delivers work that’s smart, engaging, and deeply connected to what makes Jay Peak special.
Buttery has a long track record of elevating Jay Peak’s brand with thoughtful, high-impact creative. Their work captures the resort’s personality with energy and a sharp visual eye helping Jay Peak stand out in a crowded market while still feeling true to its core. From storytelling to strategy, Buttery consistently delivers work that’s smart, engaging, and deeply connected to what makes Jay Peak special.
Buttery has a long track record of elevating Jay Peak’s brand with thoughtful, high-impact creative. Their work captures the resort’s personality with energy and a sharp visual eye helping Jay Peak stand out in a crowded market while still feeling true to its core. From storytelling to strategy, Buttery consistently delivers work that’s smart, engaging, and deeply connected to what makes Jay Peak special.
Jay Peak’s Pass The Jay campaign was a bold celebration of the resort’s identity. By inviting guests and staff alike to define what it truly means to be Raised Jay. Rooted in community participation, the campaign highlighted Jay’s quirky, soulful brand through irreverent copy, custom illustrations, confessional-style videos, and more than 30,000 handwritten wall cards. Strategic storytelling carried across digital, print, and on-mountain touchpoints, blending emotional connection with a playful edge. From branded skis to guest-generated art and giveaways, Pass The Jay turned brand loyalty into a living, crowd-powered expression of culture. The results spoke for themselves: over 8.3 million paid social impressions, 750 hours of video watch time, and a 30% lift ticket revenue bump during one of the resort’s strongest seasons on record. Judges praised the campaign for its creativity, heart, and unmistakable Jay Peakness. NSAA honored Jay Peak with the award for Best Overall Marketing Campaign.