Client: Killington Resort
Project: Killington Classics
Why do it if you’re not having fun?
In order to “Soften The Beast” - make Killington more approachable - we inject a sense of humor and of course a touch of old-fashioned New England sarcasm and wit to highlight the obsessive and humorous nature of Killington’s community and employees. From snowmaking with Snoopy Snowcone machines to the director of Mountain Ops doing his best Marlon Brando impression, the series ultimately focuses on what skiing and riding are all about: having fun.