Think Steep Thoughts
Gunnison-Crested Butte Travel Authority.
Gunnison-Crested Butte Tourism asked us to focus on the adventurous millennial skier demographic for their winter marketing. We asked our target audience to “Think Steep Thoughts” when they were deciding to book their winter vacation to the mountains. Which of course translates to “Think Crested Butte.” This campaign proved to be highly versatile and effective, enabling us to produce multimedia content spanning from a custom ‘zine to apparel to social advertising and video programming.