Client: Gunnison-Crested Butte
Project: Think Steep Thoughts Social Video Campaign
Minds wander. Especially when we’re out in the wild. This video series captures the thoughts that we typically keep to ourselves and opens up the stream of consciousness for all to see and hear. From ponderings on world peace and burritos to dinosaurs in the streets and having Sylvester Stallone as a neighbor, Think Steep Thoughts is as much a mandate as it is a mountain state of mind.
For this project we were tasked with channeling the quirkiness of the community and mountain folks in general. By writing a collection of “Steep Thoughts” and shooting video footage to pair with each, we embraced the funky nature of Crested Butte and the culture that makes it a destination like no other.