Client: Stevens Pass Ski Area
Project: National Print Ads
The Stevens Pass community is so tight-knit that it’s often referred to as a family. A big, snow-obsessed, fun-loving family that lives by a set of unspoken rules and traditions. It all culminates in “Stevens Family Values”, a campaign we developed alongside our partners at Stevens that would allow us to showcase the unique qualities of the mountains, the terrain and the skiers and riders who call it home. The print campaign is placed exclusively in core, endemic publications and the messaging follows suit. TK examples of lines paired with imagery.