CLIENT: Stevens Pass
PROJECT: “Family Values” Print Advertising Campaign
Washington’s Stevens Pass Resort is regarded as a very core mountain destination where it’s all about the skiing and riding. There’s a strong sense of camaraderie between locals and out-of-towners alike, and Stevens feels like its own community despite having no onsite lodging to speak of except an RV lot.
To capture the close-knit essence of Stevens we developed the “Stevens Family Values” campaign, which is supported by a series of mantras the Stevens community holds true, including: “Some Stormy Relationships Are Better Than Others” and “Nurture Your Nature.”