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Stevens Pass TV

Client: Stevens Pass Ski Resort
Job: Steven Stevens video series

For a ski area located at the top of a mountain pass, 45 minutes from most lodging options, Stevens Pass Mountain Resort has a vibrant atmosphere that you typically find in the most core mountain towns. Stevens Stevens is at the outer reaches of what it means to be a Stevens Pass local. If there is anyone that takes it further than he does, we need to meet him or her immediately.

Who is Steven Stevens? He’s a powder hound. He’s a little kooky. He lives in a cabin in the Pacific Northwest and lives and breathes snowboarding at Stevens Pass. Everything in his life is connected to the mountains and snow in some way, shape or form. He’s passionate...about powder. His ideal mate is made of snow. When he meditates, flakes fall from the sky.

Why Steven Stevens? We were tasked with breaking the mold of typical outdoor advertising that flashes smiling faces and beautiful places. To stand out in the sea of sameness, we created Steven Stevens, an unforgettable character with an inimitable personality and passion for winter.

Stevens deploys these pieces as :15 television spots, pre roll and social media.

 

Steven Stevens

CLIENT
STEVEN PASS MOUNTAIN RESORT

For a ski area located at the top of a mountain pass, 45 minutes from most lodging options, Stevens Pass Mountain Resort has a vibrant atmosphere that you typically find in the most core mountain towns. Stevens Stevens is at the outer reaches of what it means to be a Stevens Pass local. If there is anyone that takes it further than he does, we need to meet him or her immediately.
Who is Steven Stevens? He’s a powder hound. He’s a little kooky. He lives in a cabin in the Pacific Northwest and lives and breathes snowboarding at Stevens Pass. Everything in his life is connected to the mountains and snow in some way, shape or form. He’s passionate...about powder. His ideal mate is made of snow. When he meditates, flakes fall from the sky.

Stevens deploys these pieces as :15 television spots, pre roll and social media.

 

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