King of Spring
What does an obnoxious dude in a Speedo chugging maple syrup have to do with skiing and riding? Everything. The King has earned editorial coverage in Mountain and Powder Magazine, regularly gets asked for autographs, has his own t-shirts and makes special appearances at events like the Women’s World Cup
These video spots range from :15-:30 and aside from their entertainment and brand awareness value, they are used as a tactical sales tool for Spring Passes and other products.