STEEP THOUGHTS ZINE
Crested Butte and the Gunnison Valley are home to what we call “Steep Thinkers” —people who’ve been deeply influenced by the mountain environment and wild places that make them whole. In this first edition of the “Steep Thoughts” zine, we profiled six prolific characters who represent some of the best, brightest and boldest personalities you’ll find anywhere.
Why zine? Our target audience - adventurous millennials - have a finely-tuned bs meter for all things advertising. This project features very little branding and zero marketing speak. Instead we went after the real and raw characters who will toss you out of the bar for misbehaving or take you deep into the mountains where your tracks are the only ones for miles.